![]() ![]() This led to Boundy’s first trip outside Australia, when he was flown to New York in January 2013 to meet Stargate. Sia Tweeted “any adelaide people that know M4SONIC can you get me his email or number?” ![]() As it turned out Sia was from the same Australian hometown as Boundy, Adelaide. That same month, his videos were spotted by Grammy Award-winning Norwegian producers Stargate, who was working with Sia. Boundy followed up with a second video on Dec. It garnered a million views within a few weeks. Lasting just under 3 minutes, the video showed just his hands dancing over the Launchpad buttons as if it were a piano. He uploaded it to YouTube on July 10, 2012, giving himself the name M4SONIC after the rapid-fire M4 carbine assault rifle. So he decided to make a video of himself playing the Launchpad. For me, it was about bringing back a more human element to something perceived as being more technical.” “The performance aspect is not necessarily about live. “I wanted people’s perception about live EDM to change,” Boundy said. Boundy had just scraped together $200 from his job as a part-time barman to buy a Launchpad, an square electronic controller and keypad consisting of 80 buttons made by Novation. It all began in the summer of 2012, when Boundy read Deadmau5’s now famous diatribe about how DJs do little else aside from pressing buttons. This is the story of how Boundy became M4SONIC, inadvertantly produced the beat that formed the soundtrack to Ylvis’ “What Does the Fox Say?”, shared the stage with Kaskade in New York, picked up a sponsorship with a headphones manufacturer and is now on the launchpad to becoming electronic dance music’s next rising star, backed by Sony and Ultra, two powerhouses in the EDM world. ![]() But it still demonstrates the power of social media to raise the profile of obscure international artists at high velocity. Today, Boundy, who goes by the name M4SONIC, announced a multi-album deal with Sony Music Entertainment and Ultra Music.īoundy’s tale is unusual, maybe even one in a million. That’s what happened to Nick Boundy, a 22-year-old classically trained musician whose parents bought him an electronic keyboard and a pair of headphones because they were tired of hearing him practice on the family piano all hours of the day. Things move fast on the social Web, where a bedroom musician in Australia can go from uploading a video on YouTube to signing a contract with a major record label in the space of 18 months. ![]()
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